About Us

We are a pan-European full-service pop-up provider and innovative outdoor media agency that combines fresh thinking with smart technology plus our knowledge of social media strategy.

With our head office in The Netherlands (Amsterdam) and dedicated staff in the UK and France, we help brands, retailers and advertising/media agencies target audiences across the emerging range of media opportunities and physical environments throughout Europe.

Our integrated approach – combining the best of traditional, digital and physical marketing with innovative outdoor media – interlinks these activities for a consistent message.


Hire us for one or all of the steps to create your bespoke pop-up experience and articulate your brand story
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Your ideal space might be a retail shop, outlet store, window display, airport shop or a concept for a ski resort. Leveraging our long-standing relationships with real estate and retail partners throughout Europe, we will procure you the perfect space, taking into consideration your footfall, duration, target customer group and budget requirements. We will ensure all necessary permits, paperwork and certificates are prepared.


We work with you to assess your goals and your target customer group. Working with your budget, we will plan the most effective strategy to ensure your brand makes a long lasting impact with your target audience.

Design and Execution

After the location is selected, we work with your strategy and budget to deliver your brand message in innovative and effective ways. We have an extensive database of specialist partners to ensure your pop-up experience surpasses your customers’ expectations.


We make it our mission to think creatively so your brand makes a long lasting impact with your target audience. We can leverage our sister company, Europe Real Estate (REP), a media and marketing platform that offers an extensive overview of real estate developments across Europe Media Kit. We also have established relationships with consumer fashion and retail media in the UK and we can also advise on social media marketing strategy.

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We are an innovative pop-up provider and outdoor media agency. Our experienced team boasts a background in advertising, event planning and commercial real estate.

Ilona Taillade
Chief Executive Officer
Chief creative officer, Ilona Taillade, has created campaign solutions for the likes of Pepsico, Nissan, KPN and Prestige Diamonds. Previously recruited from Australia to Europe with the task of transforming a traditional advertising agency into a cross-media marketing consultancy, Ilona believes the future of marketing and communications includes creating an impact with an audience on the move and maximising the potential of pop-up events by using behavioural data. She’s passionate about combining her creative work for big-budget brands with helping young brands and designers enter top locations at affordable prices, without the long-term commitment.
Leon Goldwater
Chief Board Member
Leon Goldwater is the managing partner of Real Estate Partners (REP), which is an early-stage investment vehicle with a focus on innovative retail and technology businesses within real estate.
Leon has over 20 years of hands-on experience in building and managing companies within the media and marketing sector. He is the chairman of BrandSpots, a full-service pop-up shop provider and innovative outdoor media agency; and the co-founder of ICYMEDIA, Europe’s alpine media specialist, he also serves on the board for Europe Real Estate (REP), a European real estate media publishing and marketing company and is the CEO or We Are Pop Up, of the world’s first marketplace and booking platform for temporary space, including Shop Share.

Real Estate Partners

building connections

BrandSpots belongs to the REP group of companies, ensuring valuable insight, knowledge and access to a European-wide network of high-traffic commercial real estate locations, news and marketing platforms.

Commercial real estate news publisher

Retail intelligence for property professionals

resort media agency

Innovative media & pop-up shop solutions

An online booking platform for short-term lease locations

What We Offer


Logic will get you from A to B. Imagination will take you everywhere

Albert Einstein

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The greatest art in the world is the art of storytelling

Cecil B. DeMille

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Contact Info

beurs van berlage building

Located five minutes from Amsterdam’s Central Station, walk into the reception hall of the Beurs van Berlage and ask for your contact person.

Address: Beurs van Berlage Building,
Damrak 247, 1012 ZJ,
The Netherlands
Website: www.brandspots.com
Twitter: @Brand_Spots
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